Welch School of Art and Design Logo Assisgnment

Ernest G. Welch School of Art and Design
Welch School of Art & Design

The Art Department is looking for an official logo that will represent the school in the years ahead. First of all it needs to be representative of the look and feel of what an Art and Design school is for those of us inside as well as advertising who we are outside our own environment.

Typographical treatment is imperative.
Look at what the official GSU logo is first.
How would your new logo for the Welch School of Art and Design look next the University logo? Totally different? Would it merge with it without any problem?
Do you see them separately or are they somehow linked together visually?

That will be your call on this assignment.

Create multiple Black/White typographical logo designs first.
If you so desire you can also design some type of visual icon to mix with your use of type. Your call on this. As in any Branding process these two can be used simultaneously or separately.
8.5 x 11
One per page.
One large one and then one scaled down (remember these have to be used on business cards as well as other types of stationery.)
Think about how it will be in color but only present the Black/White ones now.

This assignment is also being done in my Advertising class with the Seniors.
All will be presented to our new Director, Michael White for consideration.

Have fun with this. Serious fun.
One will be chosen and used on all print, digital and motion media the school produces in the future. I'm working on securing some type of monetary gift for the one chosen.

What does it look like on letterhead? Business cards?
Exterior of the Building? Interior areas of the building?
At school functions like the Arts Fair and Recruitment at various locations?

Due Tuesday September 4th.
After Labor Day. So give birth to a new Art School Logo over Labor Day weekend.





















Ringling College of Art and Design is one of the southeastern premiere art schools with a brand worthy of any art school. Recently they changed their brand to something a bit more conservative but I'm still a huge fan of the ones below. Wow!

Courtesy:
www.underconsideration.com/brandnew/archives/this_is_not_your_parents_art_s.php

Here is another logo created by the folks at Ringling for a Design Conference in 2008:
http://mlog.modevisual.com/tag/ringling-college-of-art-design/


and then there is SCAD: