Specs on Illustrative Alphabet and the Ad

Part One:
Create an Illustrative Alphabet.
Part One Critique is Tuesday October 9th.

Now, here is the application of those imaginative and creative alphabets:

PART TWO:
Due Tuesday October 16th
Creating a Print Advertisement for the Typeface/Font.

Each of you will create a 12x18 advertisement (the format is up to each of you. It can be a large one page vertical advertisement OR a double-page spread (horizontally) that might appear in a design magazine/annual.

The main idea is to now Advertise and Sell your one-of-a-kind ILLUSTRATIVE Typeface to the public for use. This can be done in various ways such as:
1.You can create a "situation" for the typeface to be a part (funny, serious,tongue-n-cheek, spiritual,etc.)
2. Or you can use all or part or pieces of the typeface to create a "buzz" for your illustrative typeface,
3. Or you can "tease" the typeface you've created by unveiling some of the concept,
4. Or you can show the entire typeface in some capacity on the page (do you want to show all of it?) There are many ways to "sell" your original typeface and that is an integral part of this assignment.

Now, you've created it so how do you sell it? (You've created your own Frankenstein what do you do with him?) Be clever. An Advertisement is how you gain notoriety for your work. It's a visual pitch.

SPECS:
-Needs to be 12x18 in scale. (It can have a border or not.)

-Needs to use the House Industry logo in some capacity as if they are the company who is endorsing, selling and advertising your typeface. (Please check out their past Advertisements to see how they've done this. Some of them are on your course blog. Also take a look at Veer or Chank for further ideas on advertisements.)
www.veer.com OR www.chank.com (http://www.flickr.com/photos/chankdiesel/)

-Needs to be Mounted.

-Needs to have the creator of the typeface on it someplace. (That would be your name. aka "Designed especially for House Industries by Stephanie Miller" or something thereabouts.)

-Needs to have several lines or a paragraph of Text in your Advertisement. (ie. "A brand new typeface for House Industries created by the designer who...." or "Coming in 2013 a new typeface that will cure the common cold" or some tag line that indicates to it's purchaser something about why they need to buy this from House Industries.

Use the House Industries logo on your Ads.