Advanced Typographic Design. Prereq GrD 3200 with grade of C or higher, and consent of graphic design area coordinator/instructor. Advanced concepts in typographic design within a studio problem-solving format; advanced digital techniques, formal, and experimental applications of typography. This blog is not endorsed or affiliated with the University but it used as an online means of instruction between student and teacher.
Thursday, October 11, 2012
Illustrative Ads using your Illustrative Alphabet
www.houseindustries.com
Once you have your Illustrative Alphabet finished you should begin thinking how you might apply it/advertise it as a font/typeface that someone would want to purchase from a foundry company.
This will be in the form of a full page AD for it that might be seen in HOW, Step, CYMK, or other graphic design catalogs or periodicals.
Much like the catalogs and promotional brochures that House Industries and Font Haus create for their clients. We'll go over the ones I have in class net week and then you'll have one week to create an advertisement that would make people want to purchase your original typeface. It's up to each of you to come up with your own creative angle to emphasize the illustrative typeface.
1-give your typeface a name.
2-use it in your full page AD (8.5 x 11) to be boarded on 12 x 18.
3-might want to show the typeface or simply tease the typeface.
4-write a creative brief and perhaps use that brief (text) in your AD
The Content belongs all to you. The sky is the limit. Everything is up for grabs on this to see how you now would sell the beauty that each of you created.
Inspiration and images courtesy of House Industries.
www.houseind.com
www.grainedit.com
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